Insights

THOUGHTS
& TIPS.

Practical advice from developers who build websites every day. No buzzwords — just what we've learned from 15+ years of keeping businesses online.

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Product Launch

From "Let's Build a Keyboard" to Composer — Our Road to Publishing an App on Apple App Store

How we started with a custom keyboard, hit iPadOS limitations, and shipped a privacy-first composer that feels right with Magic Keyboard. The full story of pivoting mid-project and shipping something better.

Hayk P. · September 2025
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Google Workspace

How to Move Email Archive from One Google Workspace Into Another

There's no straightforward route for this. We built a solution using Google Takeout, Mac Mail, and client synchronization — here's exactly how we did it so you don't have to figure it out yourself.

Hayk P. · September 2024
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AI & Business

Leveraging AI for Your Small Business Website: A Beginner's Guide

AI isn't just a buzzword anymore — it's a practical tool. Here's how small businesses are using it for customer support, SEO, personalization, and security without breaking the budget.

Hayk P. · July 2024
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Troubleshooting

Google Console Error: "This action couldn't be completed" [OR_BACR2_34]

This error has almost no documentation online. We ran into it setting up Google products for a client and documented exactly how we solved it — step by step.

Hayk P. · January 2024
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Security

Help! My Website Has Been Hacked and Blacklisted

Don't panic. We've recovered dozens of hacked sites. Here's what to do immediately, how to clean the malware, get delisted, and make sure it never happens again.

Hayk P. · February 2023
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WordPress

Why WordPress Is the Superior Choice Over Shopify, Squarespace, and Wix

Customization, plugins, SEO, scalability — here's why WordPress still wins for businesses that want full control over their website.

Hayk P. · January 2023
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DNS & Hosting

Why Using Cloudflare for DNS Is Better Than Using Your Domain Registrar

Speed, security, and flexibility — Cloudflare's DNS is faster than any registrar and comes with DDoS protection built in.

Hayk P. · January 2023
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Business Tools

Choosing the Right Email Service for Your Business

Google Workspace vs Microsoft 365 vs hosting email vs Proton Mail — a side-by-side comparison to help you pick the right one.

Hayk P. · December 2022
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Security

Protecting Your WordPress Site from Malware: A Comprehensive Guide

Malware types, step-by-step removal, recovery when your site is down, and how to make sure it never happens again.

Hayk P. · January 2023
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Analytics

Migrating to Google Analytics 4: What You Need to Know

Universal Analytics is gone. Here's how to migrate to GA4, what's different, and how to set it up properly for your business.

Hayk P. · December 2022
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eCommerce

Website Tips for E-Commerce Websites

Pricing accuracy, product descriptions, and checkout maintenance — the small details that make or break your online store.

Hayk P. · November 2022
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eCommerce

WooCommerce California Sales Tax Rates CSV

Don't pay for California tax rate data — here's how to get accurate, free sales tax CSV files for your WooCommerce store.

Hayk P. · June 2020
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Business

You Get What You Pay For

Free website builders and cheap developers seem like a deal — until you count the cost of lost customers, security holes, and starting over.

Hayk P. · June 2017
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Hosting

Your Website Hosting Is As Good as Your Developer

Great hosting means nothing without a developer who knows how to configure it. Here's why the two go hand in hand.

Hayk P. · April 2017
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Mobile

Is Your Website Mobile Friendly?

Google penalizes sites that aren't mobile-friendly. Here's how to check yours and what to do about it.

Hayk P. · July 2016
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Security

WordPress Websites Are Compromised the Most

WordPress powers 40% of the web — which makes it the biggest target. Here's what you need to know to stay safe.

Hayk P. · May 2016
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Strategy

A Great Website Will Grow Alongside the Business It Represents

Your website isn't a one-time project — it should evolve as your business does. Here's how to plan for that.

Hayk P. · February 2016
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Design

When It Comes to Websites, Simple Goes a Long Way

Cluttered sites confuse visitors. Clean, focused design converts. Here's why simplicity wins every time.

Hayk P. · November 2015
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Web Design

Top Reasons You Should Hire a Professional Web Designer

DIY tools have limits. Here's when it makes sense to invest in a professional — and why the ROI is worth it.

Hayk P. · September 2015
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Tech

Get Google Apps for Your Business

Professional email, shared drives, calendars, and video calls — why Google Workspace is a no-brainer for small businesses.

Hayk P. · September 2015
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Web Design

What Is Responsive Web Design?

Every website has to work on a phone, a tablet, and a 4K monitor. Here's what that actually means in practice.

Hayk P. · July 2015
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Design

A Vibrant Website Attracts Online Success

Add a blog and testimonials page — two simple moves that can transform your website from a brochure into a lead magnet.

Hayk P. · July 2015
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Marketing

Website Out of Date? Prepare to Lose Customers

An outdated website undermines your credibility. Here's how to tell if yours needs an upgrade — and what to do about it.

Hayk P. · May 2015
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eCommerce

Thinking of a Subscription Website? Talk to Us

Custom-built, WordPress, or CrateJoy — comparing the best approaches for subscription-based businesses.

Hayk P. · May 2015
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Design

Is Your Website Responsive / Mobile Friendly?

Google's mobile-friendly update changed everything. If your site isn't responsive, you're losing rankings and customers.

Hayk P. · April 2015
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eCommerce

The Trick of Commerce in the "e" Age

E-commerce tools make it easier than ever to test a business idea with minimum investment. Here's how to get started.

Hayk P. · April 2015
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Tools

No-Brainer Tools for Your Website

Google Analytics, live chat, and Cloudflare — the essential stack every small business website should have from day one.

Hayk P. · April 2015
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HERE.

Whether it's a new build, a security issue, or just a question — reach out. First consultation is always free.